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A New Beginning


October 1-3, 2024
Riyadh Front Exhibition & Conference Center, Saudi Arabia

View expert cooking demonstrations at InFlavour Food Expo
Pepsi Co.
Al Rabie

About Inflavour

From new tech to influencing global food security, the food industry is facing unprecedented challenges in production, distribution and sustainability. How do we solve those problems? Together, InFlavour will prove that the most unexpected breakthroughs and partnerships can only happen when diverse industry players all take their seat at the table to share experiences, solutions, and a passion for food.

Take your seat at the InFlavour table, a government-backed and world-leading trade F&B event by Tahaluf, Informa Markets and in partnership with the Ministry of Environment, Water & Agriculture.

  • 400+ Exhibitors
  • 50+ Chefs
  • 150+ Speakers
  • 200+ Investors

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Why Join Usat InFlavour?

InFlavour is for F&B trade, learning, and unique food experiences. Connect with thousands of F&B professionals at Saudi Arabia's only government-backed F&B trade event, partnered with the Ministry of Environment, Water and Agriculture.

Meet directly with local and international decision-makers across three days to secure new deals in Q4, take home proven strategies to increase business efficiency, reduce costs and implement niche consumer trends relevant to your business, connect with hundreds of suppliers and experts across the entire F&B ecosystem, and celebrate food and culture in between business meetings at Flavourfest, the Chef's Arena or the Kingdom of Flavours!

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Why do Exhibitors
choose InFlavour?

With thousands of attendees at InFlavour 2023, our exhibitors can expect three days of meaningful conversations that lead to direct results. Increase trade margins, position yourself above your competition, and achieve sustainable growth in 2024 and beyond at the industry's most exciting F&B event in the region. InFlavour has a number of digital and live sponsorship options, simply contact a member of our team to discuss your business goals and we'll do the rest.

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Not just a tradeshow. Why not experience some of the latest food trends at Flavourfest after an inspiring keynote delivered by a world-renowned chef? Or look into the future of F&B as 50 start ups battle it out on stage, showcasing the latest innovations? Whatever you fancy, there's something on the menu for you.


Exhibition Floor

Coming soon

Floor plan coming soon

InFlavour Connect

From new business ventures to mentorship opportunities, over 200 investors will join our program to shape the future of F&B, only at InFlavour!

Shape the future of the food and beverage industry at InFlavour


Watch 30 start-ups battle it out on stage for cash and equity prizes in front of a panel of judges and investors.

Watch start-up business owners pitch their business ideas

Chef's Arena

InFlavour Chef's Arena


Inspiring keynotes from world-renowned chefs and strategic workshops with F&B experts in your niche are just some of the sessions we've got in store for you.

Listen to keynote speakers at biggest food festival


Abir El Saghir

Content Creator & Culinary Phenomenon

Dr. Sarah Berry

Chief Scientist, Zoe & Associate Professor, King's College London

Andrew Morlet

CEO, The Ellen MacArthur Foundation

Vincent Doumiezel

Advisor, UN Global Compact: Oceans; Author

Irina Gerry

CMO, Change Foods; Chair, Precision Fermentation Alliance

Mark Tester

Professor, KAUST & Co-Founder, Red Sea Farms

Manal Al Alem

Celebrity Chef

Arturo Elizondo

CEO, The EVERY Company

Sara Roversi

President, Future Food Institute

HRH Prince Khaled bin Alwaleed bin Talal Al Saud

Founder and CEO, KBW Ventures

Pepsi Co.
Al Rabie


InFlavour launched as part of Informa Market’s global food and hospitality events portfolio, and is closely linked to two key conferences in Saudi Arabia: LEAP (the biggest debut tech event in history) and Black Hat MEA (a world-changing cybersecurity event).

Saudi Arabia’s Vision 2030 is positioning the country as an exciting, welcoming, and growth-focused place to do business – and InFlavour will drive food partnerships and innovation in the MENA region.

InFlavour Expo speaker
InFlavour Expo speaker

~ Abdulrahman Abdulmohsen A. AlFadley

Minister of Environment, Water and Agriculture

~ Abdulrahman Abdulmohsen A. AlFadley

Minister of Environment, Water and Agriculture

To further accelerate our efforts in consolidating and fostering an enabling business environment that connects top players in the field, I am delighted to announce that the Ministry of Environment, Water, and Agriculture has partnered with Tahaluf to launch a unique event, InFlavour.

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saudi arabia food culture
InFlavour expo speaker
InFlavour expo speaker

~ Andrew D. Ive

Founder & Managing General Partner, Big Idea Ventures

~ Andrew D. Ive

Founder & Managing General Partner, Big Idea Ventures

It was being able to come to InFlavour and meet the Deputy Minister of the Ministry of Environment, Water and Agriculture and hear about Saudi Arabia's plans, how much they're already accomplishing, and discuss how we at Big Idea Ventures can bring innovation in the food space from other places.

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Saudi sunset