PRESENTATION Brand Building 101: How to Adjust and Implement Effective Campaigning for Brand Building and Customer Engagement in the Middle East
Edwina Salvatori is the managing director at Hopscocth Sopexa Middle East, the international communication agency dedicated to food and beverage covering Middle East and Indian markets.
Prior to joining HOPSCOTCH SOPEXA Middle East , Edwina worked in marketing & communication in Paris for both advertising agencies (Resonnances agency, Novembre agency) and multinational consumer good corporations (Procter & Gamble, LG electronics). She has then taken the role of Regional Account director for Hopscotch Sopexa Middle East in 2012 and been appointed Managing Director for Middle east & India in 2017.
Covering the GCC region as well as India, Hopscotch Sopexa agency is a team of communication & food experts with a deep knowledge of local cultures and customs who develop international marketing strategies for food & beverage clients, supervising the implementation of communication campaigns, from press & trade trip, influence activations, culinary BtoB or BtoC events to in store tasting, professional food trainings and more..