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While gastronomy is already being promoted in leading destinations, many other destinations are now discovering the hidden benefits that culinary culture can wield. In this panel, culinary tourism industry founder Erik Wolf will speak with representatives of destinations that have recently embarked upon developing their gastronomy products and experiences, often with an eye towards promoting them to visitors. The panel will explore different approaches to the promotion of culinary culture, including challenges, helpful tips, and expected successes from the different panelists. Business of all types will be inspired by tangible takeaway ideas.