Dana has been at the forefront of digital media since 1994 when she co-founded Clockwork, a Stockholm based, award winning agency that built the first interactive platforms online and was acquired by a large Norwegian media firm within 6 years.
In 1996 Dana co-founded Yahoo! Europe, building 42 pan European products. Dana then moved into Television and was awarded two World Gold Promax awards by 2005. In 2005 Dana founded LostRecords which produced global tours for musicians such as Chris Stills, Louis Bertignac and Youssou NDour.
In 2007, Dana founded FanFactory Ltd, a tech agency that focuses on finding and converting online consumers into fans and fans into consumers for brands, governments or institutions. FanFactory was awarded the Tech 100 Insider award 2013 as top 100 tech companies.
In 2017, as a personal project, Dana launched L’Amandier, a luxury hotel resort in the Atlas Mountains of Morocco, winning 2019 Best Luxury Resort by Build Magazine.
Today, Dana is an appointed Special Advisor/General Consul to Governments including Panama, Monaco, Georgia, Serbia and Morocco. Dana often organises investor summits for the Minsters of Foreign Affairs, driving FDI and innovative solutions in energy, water and food solutions to countries in need. From smart city developments to winning expo votes for countries, her main passion lies in connecting meaningful bridges between the public and private sector.
Dana is the winner of three Lifetime Achievement Awards and is on the boards/advisory boards of Spice VC (blockchain investment fund), Abhi (payroll for emerging markets), BrickMark (real estate and tokenization), Patronus (wealth management), innit (food technology and healthy eating), Baxe (fintech superapp). She is a partner in Breakthrough Venture Capital, a fund focused on team diversity investments.
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