PRESENTATION Protein Diversification - A Huge Opportunity for Saudi Arabia and the Middle East"
Jens studied philosophy and is now Chief Strategy Officer at ProVeg International. He created and leads the CellAg Project at ProVeg – aiming to explore the potential of cultivated meat, eggs, and dairy as a complement to the organisation’s plant-based strategy. He consults decision makers and thought leaders from business, politics, and the media on the potential of plant-based and cell-based alternatives to animal products. Jens is a strategist and advisor specialised in food-systems change, an advocate of Effective Altruism, and has extensive experience in non-profit management and leadership. He is also a speaker, consultant, writer and author, and teaches animal ethics at various universities.