FIRESIDE Business Resilience for Small Restaurant and Business Owners
FIRESIDE Culinary Arts Commission with Mayada Badr
Seymone, is a journalist, content strategist, speaker and guest lecturer on the subjects of content creation. Before her current role as the Editor in Chief of a leading hospitality magazine based in Dubai, she worked for years as a South African journalist at the British Broadcast Corporation, CNBC Africa, Forbes Africa and Forbes Woman Africa magazine.
During her time at the BBC, Seymone together with the then Editor-In-Chief founded an internship programme in partnership with the University of Johannesburg, giving students studying Journalism an opportunity to gain practical insights and experience. It was through this programme that she landed her first big break in Journalism. Seymone interviewed the Captain and squad of international English football team, Tottenham Hotspurs for a local feel-good story that aired on BBC Radio in 2011.
During her time at CNBC Africa and Forbes Magazine, she was a nominee at the Sanlam Excellence in Financial Journalism Awards for her investigative aviation print story and her gamification television story.
When her experience in research, content writing and storytelling met her curiosity for digital technology and social media marketing, Seymone ventured into digital marketing where she focused on studying and understanding the connection between brands and their consumers and found ways to improve that relationship using journalistic practices in marketing to achieve business KPIs. Her client portfolio consisted of the Johannesburg Stock Exchange, Nestle, Absolute Vodka, Pepsico, Standard Bank Group, The South African Tourism and PASSOP (People Against Suffering, Oppression and Poverty).
Qualified with a BA Journalism degree and multiple accredited online digital and social media marketing certificates, Seymone enjoys being a creative and is passionate about telling stories, and discovering and rediscovering herself. Her superpower is being underestimated, and her strength and weakness is self-awareness. She prefers to be a human-being rather than a human-doing, but until that becomes socially acceptable- she’s fiercely behind a keyboard making words work.
Seymone has been telling stories for over a decade now and remains a student of life.